3. What have you learned from your audience feedback?
To tackle this question, I interviewed members of my target audience (teenagers and young adults) answering questions on my trailer, poster and magazine cover.
Here are Eden and Laura being interviewed about my trailer and poster respectively:
I also asked two Italian exchange students, Alice and Mary-Caterina, to review my trailer. These were their comments:
At AS level I posted polls during my construction stages, but found that they got a poor response, in that very few people answered them. Therefore I didn’t use polls this year, and instead would ask classmates and friends for their opinions and impressions of my projects as I constructed them. This informal feedback was very useful in gauging how good my decisions had been, and helped me make better decisions later.
The audience feedback showed me very clearly which elements of the trailer were successful. The music was particularly noted, as was the psychological theme, which also seemed to work well in terms of making people want to see the film. It also showed me that in a horror trailer, audiences look for something that thrills them and catches their interest (e.g. a character, a theme, a sense of mystery, etc). This was shown through the interviewee’s acknowledgement that not much of the plot was revealed, but they felt that this created a sense of mystery. They also noticed the elements of childish subversion (e.g. the music-box music and the references to Little Red Riding Hood) which seemed to catch their interest, which suggests that this is why they found the trailer effective.
kskillingchs
